Naples Florida Weekly
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Preddy PR Inc. offering complimentary marketing consultations


Beth Preddy, principal of Preddy PR Inc. COURTESY PHOTO

Beth Preddy, principal of Preddy PR Inc. COURTESY PHOTO

Beth Preddy, principal of Preddy PR Inc., announces the marketing firm’s holiday gift of complimentary “Elevate Your Brand” marketing consultations for Collier County businesses. The consultations will begin in January and are limited to five businesses that apply through the firm’s website, PreddyPR. com, by Thursday, Dec. 31.

Local businesses will learn marketing dos and don’ts and receive a checklist of strategies that form the foundation of an effective marketing program. The agenda includes an introduction to SWOT (Strengths, Weaknesses, Opportunities, Threats); how to create and enliven a brand and its mission; press release writing basics including how to know what is newsworthy; creating a media database; creating a social media persona, and the elements of a sound marketing budget.

“I’ve been honored to help local businesses and nonprofits build successful marketing programs for nearly 30 years and am moved to give back to the community,” said Ms. Preddy. “I believe businesses need effective communication strategies now more than ever more to establish a leading edge and be ready to meet future opportunities.”

Preddy PR Inc. was established in 1997 in Naples with a specialty in luxury lifestyle, hospitality, restaurants and nonprofits. Beth Preddy has won numerous awards for marketing programs and was a public relations “Tourism Star” in 2018, an award bestowed by the Naples, Marco Island, Everglades Convention & Visitors Bureau.

To apply for the complimentary evaluations, visit PreddyPR.com and complete the required information on the “Contact” page. ¦

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