GoTo Network links consumers, busineses

Muller Starting a new company any time has its challenges, but the principals of the Naples-based GoTo Network believe there could not be a better time to launch their company than when times are tough.

Based on the concept that consumers appreciate doing business with quality, competitive and trustworthy professionals, the GoTo Network system

brings business ideas and business practices together with business referrals to small businesses. GoTo Network business members meet locally in small groups, share business practices and

are held accountable for their goods or service through consumer ratings.

Members and consumers are connected through www.thegotonetwork. com.

Founding partner Bob Muller says that in less than six months since the launch, member groups have developed in Naples, Bonita Springs, Estero, Fort Myers, Cape Coral and Fort Myers Beach and Encinitas, Calif. New groups are forming in St. Louis, Phoenix, Dallas and Houston.

"In today's economy every business could use a good quality lead," Mr. Muller said. "The type of referral generated through the GoTo Network is the most cost-effective quality referral a business could ask for — a word-ofmouth referral," he added.