2017-03-16 / Business Briefs

Learn how to go mobile with marketing, advertising

The Office of Continuing Education & Off-Campus Programs at Florida Gulf Coast University hosts a professional development series, “Creating Your Mobile App and Generating Sales on Mobile,” at the Cohen Center on the FGCU campus. Sessions meet from 5:45-8:45 p.m. Tuesdays, April 4-25.

Participants will learn the fundamentals of building mobile marketing and advertising campaigns; get a step-by-step blueprint to design, build, market and distribute a mobile app; create marketing, distribution and monetization plans for the app; and learn how to use mobile apps for a competitive advantage. The program includes a private Facebook group for support and networking.

Instructor Eva Zacks is a digital marketing strategist, tech entrepreneur, executive level leader, trainer and business consultant who has more than 20 years of experience in the areas of digital marketing, e-commerce, management, IT and content marketing at Fortune 500 organizations and startups.

For registration details or more information, call 425-3270 or email continuinged@fgcu.edu. ¦

Return to top