2017-09-07 / Business News

Dr. Joseph Magnant

Board certified vascular surgeon and owner of Vein Specialists


Dr. Joseph Magnant Dr. Joseph Magnant Expanding our team to grow with the community

WHO AM I?

NAME: Dr. Joseph Magnant

TITLE AND COMPANY: Board certified vascular surgeon and owner of Vein Specialists

YEARS WITH THE COMPANY: 11 (opened in 2006)

YEARS IN SOUTHWEST FLORIDA: 11

NATURE OF BUSINESS: Health care, patient care

EDUCATION: Earned his doctorate in medicine and performed his general Surgery residency at the Medical College of Virginia in Richmond, Virginia. He completed his Vascular Surgery fellowship at Dartmouth- Hitchcock Medical Center and is certified by the American Board of Surgery in Vascular Surgery.

HOMETOWN: Fairfax, Va.

What is the most significant change you’ve seen in your industry over the last year?

We have seen the development of new technology to treat veins with medical adhesive (VenaSeal) and the application of intravascular ultrasound to diagnose pelvic congestion syndrome, iliac vein compression syndrome, and pelvic vein obstruction.

Additionally, we have continued to witness a surge of interest by non-surgeons adding vein treatment to their service line. This has led to a confusing landscape for patients who are seeking expert care for their venous health issues. We believe specialists should treat what they were formally trained to treat. Vein Specialists has responded to this change through continued dedication to physician and public education to increase awareness regarding venous disease, its manifestations and presentations, and the appropriate and ethical treatment of the disease.

What improvements, innovations or changes do you foresee in your industry?

I believe that improvements in public education and awareness regarding the myriad presentations of vein disease will be ongoing and forthcoming. Regarding improvements of therapy, the most significant improvement in our treatment armamentarium in venous disease has been the FDA approved VenaSeal, a “medical adhesive for the treatment of venous insufficiency.” Although not currently reimbursed by insurance, we anticipate receiving a code for the reimbursement for VenaSeal in 2018.

In 2017, we expanded our scope of services to include intravascular ultrasound (IVUS) as we saw a need among our patients. IVUS is the most cutting edge catheter based ultrasound technology which allows precise identification and measurement of pelvic vein blockage from within the actual veins. IVUS is used to diagnose and treat patients with signs and symptoms of pelvic congestion syndrome, iliac vein compression syndrome, and pelvic vein obstruction.

We have already witnessed the importance of IVUS in diagnosing more central vein problems in patients who have not had complete relief from their previous vein treatments. I predict IVUS will be the most critical development in vein evaluation and catheter directed therapy since endovenous ablation was introduced in 2000.

How are you responding to changes in the local economy?

Vein Specialists has expanded our professional and support staff to meet the needs of our area’s population growth through the addition of Dr. Patrick Nero in the Bonita Springs/Naples office and the addition of registered vascular technologists (RVTs) to the vascular lab staff.

Name the top three elements or practices that have been absolutely critical in the success of your business?

Expanding our team to include two board certified surgeons focused 100 percent on vein evaluation and treatment.

Staying on the cutting edge of new treatments.

Serving as a center of excellence and training center for other doctors.

What are things you’d like to change about your industry now? Your organization or business?

I would like to see the medical industry return to specialization in medicine and encourage physicians to practice what they are trained to do rather than branching out into areas they have little knowledge of other than the technical skills of vein access.

Within the context of your current marketing/ promotional strategy, how do you differentiate your company from your competitors?

We differentiate ourselves as the original vein specialists with board certified vascular and general surgeons focused 100 percent on the scientific and objective evaluation and treatment of vein disease. Our focus is to educate patients, physicians and the community regarding all aspects of venous disease.

What’s your superpower?

Our staff is our superpower. They are incredibly passionate about patient care and continually strive to ensure each patient has a positive experience. Our team likes to have fun with our patients and make the best of what otherwise can be an inherently stressful experience for patients.

What will you base your success on for 2018?

In 2018, we will continue to measure success based on our effectiveness at educating the community about the various presentations of vein disease. We aim to increase the awareness and recognition of venous disease as a medical condition rather than a cosmetic condition.

How is social media impacting your industry or business this year? Facebook? Twitter? Etc.…

We use social media as a tool to allow the community to get to know Vein Specialists beyond what they can find on our website. We want to give them a glimpse into our company culture and showcase our amazing team. You can find our Facebook page at Facebook.com/ weknowveins.

Can you tell us about a new hire who will make a positive impact this coming year?

With the addition of Dr. Patrick Nero to our team near the end of 2016, we have been able to fully staff our Bonita/Naples office and are now open five days a week. We are consistently feeling the benefit of his presence and are excited to be able to serve patients in the Bonita Springs/Naples office on a fulltime basis. ¦

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