2017-09-07 / Business News

Kent V. Hasen, M.D.

Aesthetic Plastic Surgery & Med Spa of Naples


Kent V. Hasen, M.D. Kent V. Hasen, M.D. Honesty, integrity and availability are key to success

WHO AM I?

NAME: Kent V. Hasen, M.D.

TITLE AND COMPANY: Aesthetic Plastic Surgery & Med Spa of Naples

YEARS WITH THE COMPANY: 15

YEARS IN SOUTHWEST FLORIDA: 15

NATURE OF BUSINESS: Cosmetic plastic surgery

EDUCATION: Indiana University, Bloomington, Indiana

Universita di Bologna, Bologna, Italy

Cornell University Medical College, New York, N.Y.

Internship and Residencies: Northwestern University – McGaw Medical Center, Chicago, Ill.; general and plastic surgery

Cosmetic Surgery Fellowship: Baker, Stuzin, Baker – Plastic Surgery Associates, Miami

HOMETOWN: Carmel, Ind.

What improvements, innovations or changes do you foresee in your industry?

The trend in plastic surgery and cosmetic medicine is toward non-invasive or minimally invasive procedures which have improved a great deal over the past 20 years. The results of these treatments can rival that of some cosmetic surgeries, with much less down time and no need for general anesthesia. Procedures like CoolSculpting, which visibly reduces fat bulges without surgery, and Ulthera, which uses deeply focused ultrasound for noninvasive brow, face and neck lifting, are gaining in popularity.

How are you responding to changes in the local economy?

With the rebound of economy in Southwest Florida, we have continued to grow to meet the cosmetic medicine and surgery demands of our patients. We have increased our offerings with new lasers, noninvasive procedures and more providers to address these needs. We have added a full medical spa where patients can now receive eyelash extensions, massage and vaginal rejuvenation procedures.

Name the top three elements or practices that have been absolutely critical in the success of your business?

Honesty and integrity– Telling patients what they honestly need or don’t need is a basic tenet of my practice. I am not willing to do a procedure if it is not right or needed for that patient. I would rather turn them away than do something that is either too risky or not indicated. Patients appreciate that honesty and usually return in the future for something else they may really need.

Availability – I am always available to my patients at all times. I give them my cell number to call or text me if they have a problem or question in the evenings or on the weekends. Amazingly, I get very few calls. My patients only call when they have a real question or problem. I would much rather them call or text me the question than sit at home all weekend wondering what to do.

Within the context of your current marketing/promotional strategy, how do you differentiate your company from your competitors?

We try to portray a very unified, clean and concise marketing image. My local marketing manager works closely with my employees and my website designers to ensure we portray a cohesive image.

What will you base your success on for 2018?

Continue growth of all aspects of the practice to fully utilize our new 7,600-square-foot facility. We want the surgery center and the medical spa to be booked completely to serve as many patients as we can in 2018.

How is social media impacting your industry or business this year? What’s in store for 2018?

Social media has been growing each year in our practice. We started using Facebook as a way of communicating with and educating prospective patients. More recently, we have seen an increase in the use of Instagram. It allows us to post photos and videos in a more user-friendly way. We have stayed away from Snapchat due to the unsavory self-promotion we have seen from some plastic surgeons. ¦

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