2017-09-07 / Business News

Michael A. Joyce and Denise A. Joyce

Owner/managing partner, Gulfcoast Coin & Jewelry, LLC

Denise A. Joyce and Michael A. Joyce Denise A. Joyce and Michael A. Joyce Clients demand knowledge, trust and personalized service we deliver


NAME: Denise A. Joyce

TITLE AND COMPANY: Managing partner

Gulfcoast Coin & Jewelry, LLC

YEARS WITH THE COMPANY: 33 years in business

YEARS IN SOUTHWEST FLORIDA: 59 years in Lee County

NATURE OF BUSINESS: Retail and wholesale of diamonds, fine watches, new and estate jewelry, appraisal services for banks, attorneys and individuals. Appraiser of jewelry and high-end time pieces for Gulfcoast Coin & Jewelry auctions.

EDUCATION: Gemological Institute of America, International Society of Appraisers

CREDENTIALS: ISA designation appraiser, International Society of Appraisers

NAME: Michael A. Joyce

TITLE AND COMPANY: Owner, Gulfcoast Coin & Jewelry, LLC

YEARS WITH THE COMPANY: 43 years in business

YEARS IN SOUTHWEST FLORIDA: 43 years in Lee County

NATURE OF BUSINESS: Professional numismatist, horologist and dealer in precious metals

Wholesale and retail of rare coins and all types of gold, silver and platinum investment products. Charity auctioneer, auctioneer for Gulfcoast Coin & Jewelry.

EDUCATION: University of South Florida, International Society of Appraisers, American Numismatic Association

CREDENTIALS: Professional Numismatic Guild

International Society of Appraisers

Life Member American Numismatic Association

Life Member Florida United Numismatist

Life Member Georgia Numismatic Association

Life Member Silver Dollar Roundtable

Life Member Florida Auctioneer Association

Name the top three elements or practices that have been absolutely critical in the success of your business?

Product knowledge is the key to the rare coin, precious metal and jewelry business. Besides handling hundreds of millions of dollars in actual product, we attend trade shows and are very active in online communities that disburse data on all types of high end personal property.

While building the business, and we are still building, we have strived for the highest levels of trust with our customers and vendors. Doing the right thing has become an overused cliche but in the coin and jewelry business you must live by “Do The Right Thing” or you don’t achieve the level of a company like Gulfcoast Coin & Jewelry.

If you have a business idea that you think will help you grow your company research the opportunity and if the numbers work, go ahead and execute. We opened Gulfcoast Auctions offering only 50 pieces of jewelry. Today we offer over 1,000 different auction items monthly, selling in over 25 countries.

What improvements, innovations or changes do you foresee in your industry?

We see clients taking their business back to the brick and mortar, old-time, family-owned jewelry stores, because they demand product knowledge, trust and personalized service. Since the real estate bubble and bank crisis, people have been driven to hard assets. Precious metals soared for several years, however, prices have dropped dramatically due to a very strong U.S. dollar. At these low prices for precious metals, rare coins and diamonds, people are buying more precious metal products than ever before. Recently, several governments have suspended making precious metal products because they could not obtain the metals to make it, due to high retail demand.

What will you base your success on for 2018?

We would like to continue opening new stores throughout Florida. We feel our business model is unique in as much that no other business combines fine jewelry, diamonds and high-end time pieces, rare coin and precious metals trading, full-service international auction services and a bank vault depository for your valuables in each store.

How are you responding to changes in the local economy?

We live in paradise, and as baby boomers retire, we feel strongly they will continue to come to Southwest Florida and have a positive impact.

How are you recruiting new talent into your organization?

When we see intelligence and open-mindedness in a candidate or employee who wants to excel in their career we train and support them 100 percent. Superior product knowledge and excitement to share that with our clients is the key.

How do you find inspiration in today’s business climate?

Our favorite coin is the Fugio Cent minted in 1787. Benjamin Franklin was behind this coin, and he had the wording “Mind Your Business” on the coin. We feel the same. With your finances, your health and family “Mind Your Business.”

What is your superpower?

Our passion for what we do. The passion for coin collecting has existed as long as coins them selves and I was bitten by the coin collecting bug. A true mark of global distinction, a GIA credential is a symbol of knowledge and trust. Denise has extensive education and training and that knowledge and practical skills translate to her love for gems and jewelry.

What do you truly love about working here in Lee County?

Working with people, listening to people and helping them accomplish making the right decision and fulfilling their needs. ¦

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