2017-09-07 / Business News

Mindy DiPietro

Chief operating officer, Aesthetic Treatment Centers


Mindy DiPietro Mindy DiPietro Offering integrity, customer service and medical innovations

WHO AM I?

NAME: Mindy DiPietro

TITLE AND COMPANY: Chief operating officer, Aesthetic Treatment Centers

YEARS WITH THE COMPANY: 1

YEARS IN SOUTHWEST FLORIDA: 29

NATURE OF BUSINESS: Medical Spa

EDUCATION: Bachelor’s degree from the University of Wisconsin, Eau Claire; licensed aesthetician

HOMETOWN: Bayfield, Wisc.

What is the most significant change you’ve seen in your industry over the last year?

Innovations in the non-invasive and minimally invasive cosmetic space are making services and procedures safer, more effective and more comfortable than ever.

What improvements, innovations or changes do you foresee in your industry?

Look for improved modalities in skin rejuvenation, body contouring, feminine rejuvenation, hair restoration and topicals. You can count on Aesthetic Treatment Centers to always bring you the best of these options that are available in the market.

Name the top three elements or practices that have been absolutely critical in the success of your business?

Integrity, customer service and innovation in medical technology.

What’s your superpower?

My superpower is the ability to focus on people. It’s been said before, no one cares how much you know until they know how much you care.

How is social media impacting your industry or business this year? What’s in store for 2018?

Social media is critical! We are a visual industry and as they say, a picture is worth a thousand words. We rely heavily on two amazing business partners to get our message out and keep our clients informed of our very fun events and new services. We could not do it without Batya Maman of Social Connect, LLC and Melisa Tropeano of MTL Communications.

Facebook? Twitter? Etc.…

https://facebook.com/aesthetictreatmentcenters https://www.instagram.com/aesthetictreatmentcenters, www.atcnaples.com

What will you base your success on for 2018?

We are working with industry leaders to bring the highest standards in the industry to a national brand. We have been traveling around the country meeting with business leaders who are interested in joining us, we expect expansive growth in the coming year.

How are you using technology to improve your business?

We are working with Symplast, a leader in the industry, to bring the best of technology to medical supervision, automation of office functions and quality patient communication.

How are you growing and developing your employee skills?

None of this would be possible without our amazing team! Micaela Acres and Lauren Rigor are the backbone of our Naples office and they have a rare combination of compassion and technical excellence. We contract with Dr. Potter to provide injectables and platelet rich plasma procedures. We are fortunate to have Dr. Gregory Leach as our medical director. We have extensive in-house training as well as outside training through our business partners. We are working with professionals at the forefront of medical aesthetics to develop a national training program for nurse practitioners, physician’s assistants and aestheticians that we expect to have a huge national impact.

How are you recruiting new talent into your organization?

Happy and productive employees are the best resource in hiring. Birds of a feather do tend to flock together!

How do you find inspiration in today’s business climate?

It is always that tribe of amazing business women in Naples and throughout the country who inspire me and keep me going. I am blessed beyond belief to have these women in my corner. I am particularly impressed with the entreuprenurial spirit of the next generation of female business leaders who are making things happen in a world where the security of a corporate career is much less stable. I am extremely inspired by my daughter Sophia, who is getting a degree in business management from the University of Central Florida but is taking her future in her own hands with the successful Raw Entrepreneur’s Podcast and is working with a group of young business leaders who started Core Sports and are becoming the leaders in youth recreational sports training in the Orlando area.

Who is a mentor to you within your industry?

Charles Hallberg, our founder and CEO, has been a wonderful mentor over the past year. He was the founder and CEO of Member Health, a leader in the discount pharmacy industry which rose to a multi-billion dollar company. He was a pioneer in the start-up industry long before that was cool. A little over a year ago, a mutual business associate brought us together. He had a great idea with Aesthetic Treatment Centers but the business lacked leadership with experience in the med-spa industry and was not on the right path. He didn’t sugar coat the gravity of the state that the business was in, however, we formed an instant connection that centered around a desire to bring the best standard of care, customer service, technology and integrity to the industry. The mission was to turn the business around without additional investment. It has most certainly been a challenge and he has been there with not only sage advice, but has always recognized and celebrated our victories along the way. We are now moving in the right direction and partnering with the right people to develop a strong national brand.

What wise words would you tell young people entering the work force today?

Figure out what you’re passionate about and work 10 times harder at it than your competitors are willing to. Think outside the box. ¦

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