2017-09-07 / Business News

Tiffany McQuaid

McQuaid & Company Real Estate Services & McQuaid Marketing & Promotions


Tiffany McQuaid Tiffany McQuaid ‘The clients can be assured our team will assist them from start to finish’

WHO AM I?

NAME: Tiffany McQuaid

TITLE AND COMPANY: President, McQuaid & Company Real Estate Services & McQuaid Marketing & Promotions

YEARS WITH THE COMPANY: 4

YEARS IN SOUTHWEST FLORIDA: 15

NATURE OF BUSINESS: Real estate brokerage marketing and event planning

EDUCATION: Youngstown State University

What accomplishment are you most proud of in 2017?

I am most proud of our ability (as a boutique real estate firm) to overcome adversity and figure out a way to maintain strength in our marketplace. We were blessed to be nominated by Inman News (our Global Real Estate News Source) as “Most Innovative Brokerage” in the Country! In addition, we have pioneered the entire state of Florida in launching the first “voice activated” search for real estate through the Amazon Alexa, Microsoft Cortana and Google Home. These devices are quickly becoming a staple in our lives and it makes sense that people will soon be asking for assistance in a real estate search from them as well... Simply ask Alexa to “open real estate” (you may have to enable the Voicester skill on your app) and search all of Lee and Collier County with ease. Try it out, it’s super cool! We, as a company, hope to lead and better the industry by example as time goes on...

How are you responding to changes in the local economy?

We, as a company, tend to lead with the question of adding value. With that in mind, we have created a program called “Snowbird Certified” that provides additional education to our Realtors over and above the traditional schooling and continuing education. This designation we have created allows the client “stress free” and seamless relocation from the north to the south in providing everything they need to know about moving to Florida. It is about going further than just the real estate transaction, but assisting in supporting the client’s needs during (what can be) a time of uncertainty coupled with loads of questions. The clients can be assured that whatever their needs, our team will assist them from start to finish.

Name the top three elements or practices that have been absolutely critical in the success of your business?

“This is an easy one, without a doubt: gratitude, creativity and authenticity. I walk through my door every morning with an overwhelming sense of gratitude for being blessed with the best team in town. The creativity that permeates from my brain is truly a gift that everyone has embraced in my office, our true differentiator. Finally, authenticity, that is the acceptance of each one of us as we truly are and celebrating individual uniqueness. I have always been a believer in being true to you. Everyone else is already taken.

Within the context of your current marketing/ promotional strategy, how do you differentiate your company from your competitors?

As a company we believe in community outreach through sweat equity, and our in house marketing team collaborates to create, execute and/or implement some of the area’s largest events. (i.e., Taste of Collier, Rockin’ on the Bay, Rockin’ the Point, Stonecrab Festival, etc.) This allows us an opportunity to bring the community together and give back using our skills and talents. Our Realtors are very involved in the execution and participation and have formed great relationships as a result. As far as a marketing strategy goes, we like to take normal everyday things and put a creative spin on our promotional ad/pieces to make it relatable and memorable.

What is your ‘superpower’?

Superpower? Imagination, period. My creative brain tends to see things in 3D-technicolor and that allows me to create concepts and ideas and see the end result. It then becomes a matter of semantics to implement. With that said, my strengths lies in internal drive, self motivation and tenacity. As we all have faced many obstacles, fears and failures in life, truly the greatest strength I have learned is bouncing back quickly and never, ever giving up as there is always opportunity on the other side of any obstacle!

How is social media impacting your industry or business this year? What’s in store for 2018? Facebook? Twitter? Etc.…

I was lucky enough to be involved in a meeting at Facebook Headquarters with the CEOs/owners of some of the largest real estate firms in the world along with the heads of Facebook and Zillow, so this question is topic forefront in my brain. As our industry continues to find ways for exposure of listings in the internet world, social media allows a platform not only for exposure of inventory, but also a huge tool for relationship building. Although most people don’t like seeing a personal feed on Facebook loaded with business promotion and pushing properties, a Realtor who is aware will find and utilize tools currently available (or soon to be available) to make the connection with the consumer or their sphere of influence. The reality in real estate, or any form of sales, is people like to do business with those who they like and trust. Social media is a great catalyst to start the conversation and catapult the relationship if used appropriately.

What will you base your success on for 2018?

As a company, we will continue to keep a finger on the pulse of the future of our industry, but will focus daily on the present. We will continue to think outside of the box and find our own stamp on bettering the industry not only locally, but nationwide. We will broaden our vision for success, try our hardest to stay ten steps ahead, rest easier in knowing there is hope for tomorrow and sprinkle everything we do with a touch of innovation to ensure what we do shines and, most importantly, stands out! ¦

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